Strolling through the Men’s Shoe Department, I was keeping my eye out for a decent pair of loafers. It has become a tiny obsession for me recently and until I can bring myself to buy the pair from Prada that I truly want, or find a cheaper alternative that I like just as much, I will continue to pay attention to them in every department store I enter. But what I saw tonight did not bring an end to my mania, it heightened it. At first glance, I could have sworn the loafers sitting right in front of me were none other than the famous Gucci loafers, complete with tan “guccisima” print, which now adorns almost every piece of merchandise the Gucci brand has to offer.
The thought evaporated in my mind almost as quickly as it had formed and was replaced by questions instead. “Since when does Macy’s (especially the store in my suburban town mall) carry anything but Gucci sunglasses?” I asked myself. Then I noticed the red sticker placed on the stand holding the shoes… “AND SINCE WHEN DOES IT GO ON
I have always thought Guess was a little too obvious in their mimicking of high fashion. I realize that “high-street” stores like Zara and Gap are meant to offer designer trends to a market that cares about fashion but can’t afford the high-end merchandise of French and Italian luxury brands, but Guess always seemed to go further than that. Let’s say Versace creates a line of purple and black dresses and then one month later, purple dresses and black leggings are displayed on mannequins in the front of an H&M. This happens all the time and it is fine with me. If a cotton purple dress is what you want, and you are not trying to pass it off for something it isn’t, then great. Many times, a $50 dollar dress can look as good as a $500 one. But taking the famous Gucci “G’s”, Prada’s iconic triangular metal logo, and the embroidery on the back pocket of Diesel jeans and calling them your own? It seems as though the company isn’t just taking trends, it is taking trademarks from famous fashion retailers! I mean, maybe I am looking into this too much, so have a look at the pictures and decide for yourself. I believe that even people that don’t care about labels will notice the blaring similarities.
While I think this practice of ripping off other companies is terribly tacky of Guess, it is not to say I dislike the brand entirely or think people should stop shopping there. I just think that one should be careful when making purchases from the store – are you getting something original for a better price than you would at Neiman’s or are you buying what might as well be called a knock-off?
To highlight my point one final time, I thought I would share a story about a shopping trip I took with my sister and her friend recently to
I Guess? I am not the only one who sees a similarity.